Expanded Text Ads Template

New you can also check our responsive search ad preview tool to try googles new ad format now in beta.

Expanded text ads template. Expanded text ads are a mobile optimized ad format that enables you to craft longer ad copy and optimize your ad text to better engage with potential customers before they click on your ads. Note that if you have chosen maximize clicks as the ad rotation option for an ad group expanded text ads and standard text ad will not have equal chance of getting an impression since our algorithms are still learning about the your newly created expanded text ads. Expanded text ads are available on both the google search network and the google display network. Ad extensions both automatic and manual are fully compatible with expanded text ads.

This ad type has two headline fields concatenated together with a vertical bar separatornote. Once your expanded text ads are set up there should not be any immediate action on your side. Build your own expanded text ad copy. Use expanded text ads to promote products or services on the google networkthis ad format supports.

Expanded text ads are mobile optimized. Email a copy of the ad to yourself to see how it will look in the wild. Standard ads is a thing of the past now. Expanded text ads is the new ad format that offers more real estate to advertisers.

This version supports 90 character descriptions and includes additional headlinedescription fields launched in august 2018. Starting in v201809 a third headline is available. Expanded text ad preview tool. This guide includes a free excel template download to help you out.

With the deadline for transitioning from standard adwords text ads coming up on october 26 a lot of people are working hard to write new expanded text ads in their adwords accounts and so i wanted to share a spreadsheet that you can download here that will give you an easy way to draft ads that comply with the new rules. Share the link to this ad to your client or boss. Update on 26th december 2018 the expanded text ads template now supports the 3rd headline and 2nd description as per changes announced this year. Expanded text ads are no longer the exception in google adwords theyre the rule.

Expanded text ads work seamlessly on mobile tablet and desktop devices giving you a way to create more compelling calls to action for consumers and. You can export text ads into expanded text ads which provide more space for your ad text or responsive ads which automatically adjust their size appearance and format to fit almost any available ad space. Google ads editor lets you export certain ads into expanded text ads or responsive ads. Heres a simple template you can use to develop google ads expanded text ads etas.

Embellish them with ad extensions like site links call out advertiser ratings and so on. Learn how to create super clickable expanded text ads line by line and build them out in your adwords account.