Press Release Format For Immediate Release

Much like the headline your lead distills your entire press release into a few informative sentences.

Press release format for immediate release. If you don t want the story to be made public yet write hold for release until instead. Having a template to get you started can make it quick fun and easy there are a few rules you need to remember when writing a press release. Embargoed for release until sunday october 7 2018 at 2 p m edt headline text. If you need to hold the release until a certain date however this is commonly the case in product launches put hold release until before your specified date.

Press release format a press release should contain your business logo a headline a lead paragraph that summarizes the announcement and newsworthy angle three to four body paragraphs hyperlinks social media links quotes and multimedia. Identify the location and date of the story. Just like a headline in an newspaper. Your headline should be thoughtful and creative without confusing the reader or going too long.

Make sure this describes the content of the story. One being try keeping the press release to one page. Generally speaking you ll want your news to go out as soon as possible. Then it concludes with information about your organization your boilerplate and contact information.

It should look like this. These words should appear at the top left of the page in upper case. Write the text of the press release. Usually consisting of 35 to 45 words it summarizes the most critical parts of your press release.

Use clear direct language. It s a platform to answer the 5 ws as concisely as possible. All press releases start with for immediate release written in the top left hand corner always in caps. Step 2 contact information contact info should include your first and last name or the first and last name of a specific person a phone number and an email address.

However if want to stay out of publication until a certain date include embargoed until date at the top of the release. Unless you are sending your press release to be released in the future the most common notation is release immediately or for immediate release headline. If that s the case make sure to put for immediate release at the top of the press release. City state country month day year.

Write your sub headline optional. Use the correct release language if you re ready for your press release to go out to the public right now use the words for immediate release at the top of the press release.